In recent years, there’s been a noticeable shift in how people approach fashion—especially among those who already prioritise plant-based living, natural beauty, and low-tox lifestyles. Now, more consumers are questioning what their clothes are made of, and more importantly, how those materials affect their skin.
This emerging trend is being led by the skin-conscious consumer—someone who understands that textiles sit on the skin all day, and that the wrong materials can cause more than just discomfort. According to a 2025 trend analysis, shoppers—particularly younger generations—are demanding products that align with both health and sustainability.
Many are now avoiding conventional clothing made with synthetic dyes, formaldehyde finishes, and chemical softeners, which have been linked to skin irritation, allergic reactions, and hormone disruption.
Instead, there’s a growing preference for organic cotton, hemp, and linen—natural fibres that are breathable, hypoallergenic, and grown without synthetic pesticides. These materials are especially beneficial for people with eczema, allergies, or simply a desire to reduce chemical exposure.
The rise of organic skincare and clean beauty mirrors this same trend in fashion—an increasing desire for transparency, purity, and wellness across all personal care choices (Grand View Research, 2025).
At Loom & Sprout, we’re proud to support this shift with our organic cotton essentials—thoughtfully designed for those who want to dress well without compromising their skin or values.